• SHOP THE BOLD

    WELCOME TO THE BALLROOM™

    Your boys finally get the room they deserve.


    Men’s THUNDIES • Women’s T.G.I.F. • SHOCKS Socks • MONTHLY Subscriptions

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    SHOP THE BOLD

    Life’s too short for sad underwear.

    New Drop

      Your crown jewels don’t belong in a cotton coffin.
      They belong in a penthouse suite.

      The Ballroom™ Pocket gives them first-class space, airflow, and cooling freedom without the squish, the stick, or the shuffle. No awkward adjustments, no sweaty compromises—just effortless comfort that lasts all day.

      GET THEM NOW
      MONTHLIES Subscription•

      Save your boys, your bucks, and your sanity—get your MONTHLIES.

      Your package, delivered on repeat. But never the same twice. Welcome to your TW Monthly Subscription.
      Fresh THUNDIES and, or SHOCKS at your door every month. No malls. No laundry panic. Just the 4 C’s on lock — Comfort, Convenience, Confidence, and Cooling.
      The Perfect Gift For His Perfect Pair•
      GIVE THE GIFT

      Your man is extraordinary. His underwear should be too.

      What to get a man that has everything (including you)? How does all day comfort, cooling, and confidence down under sound?

      GIVE THE GIFT
      SHOP T.G.I.F.

      T.G.I.F. - This Girl is Fire!

      Finally, underwear that loves your curves without the squeeze. Comfort that feels sinful, confidence that feels natural.

      SHOP T.G.I.F.

      Your future favourite pair, delivered.

      For the young of age and mind, from waist sizes XXS (26") to 3XL (42")
      The Ballroom pocket technology for the extra cooling & space you deserve
      Chafe, Squish, Adjust & Discomfort- free
      Not another! boring pair of underwear. (PHEW!)
      GET THUNDIES

      ALSO FIND US AT RETAIL PARTNERS

      THE PEOPLE HAVE SPOKEN (AND THEY'RE LOUD)